Glossary

Affiliate Marketing Glossary

C

CR: Conversion Rate, the number of visitors who convert after clicking through on an ad, divided by the total number of click throughs to a site for that ad. (Expressed as: total click throughs that convert / total click throughs for that ad = conversion rate.)

E

EPC: Earnings Per Hundred Clicks, earnings or average pay out per hundred clicks.

R

Revshare: Revenue Share.

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