Top UK Affiliate Networks Every Publisher Should Know in 2025

Quick Summary

This article highlights five of the top UK affiliate networks in 2025: Awin, Amazon Associates UK, CJ Affiliate, Rakuten Advertising, and Skimlinks. We break down the key features, commission details, and why each program stands out. Strackr offers a centralized dashboard, real-time tracking, and advanced analytics. Explore these programs and optimize your strategy with Strackr for better results. Check out our blog for more information.

A Closer Look at the UK’s Hottest Affiliate Opportunities

Looking to cash in on the booming affiliate marketing space in the UK? You’re not alone. The global affiliate marketing industry is currently valued at $18.5 billion and is projected to grow to $31.7 billion by 2031, thanks to its increasing adoption by both brands and content creators.

For UK-based publishers or anyone targeting UK audiences, choosing the right affiliate networks can make all the difference in boosting your earnings. From retail giants to finance platforms and travel services, high-quality opportunities are abundant.

In this Strackr article, we’ve rounded up five of the best UK affiliate networks for 2025. We’ll cover what each one offers, their commission models, and why they stand out. This guide will help you make smarter and more profitable choices.

Why Listen to Us?

At Strackr, we help affiliate publishers simplify and optimize their performance by consolidating data from over 240 affiliate networks. Our platform delivers real-time insights into clicks, conversions, and commissions, allowing users to make faster, smarter decisions.

We work closely with top-tier affiliate networks across industries, giving us a clear understanding of what makes a program tick. This experience allows us to evaluate affiliate networks with accuracy and provide practical recommendations you can trust to grow your affiliate revenue.

What Is the Purpose of UK Affiliate Networks?

The purpose of UK affiliate networks is to create mutually beneficial partnerships between brands and publishers, with a focus on performance-based outcomes. These programs allow UK-focused businesses to expand their reach through trusted voices like bloggers, content creators, and niche websites.

It's designed to help advertisers increase reach and revenue, while giving publishers a way to monetize their content effectively.

Here’s what they aim to achieve:

• Drive results for brands through partnerships with affiliates who promote their products or services to relevant audiences

• Help publishers earn commissions by recommending products that align with their niche or content

• Expand local reach by targeting UK-based consumers with offers customized to their market and buying habits

• Support content monetization with a low-barrier entry into digital revenue streams

• Encourage measurable growth with performance-based payouts based on clicks, leads, or sales

By focusing on conversions rather than upfront ad spend, UK affiliate networks offer a flexible and efficient way for both sides to grow.

Why are Affiliate Networks Important?

• Cost-effective for brands: Advertisers only pay for actual results like sales or leads, making it a low-risk marketing channel

• Revenue opportunity for publishers: Affiliates can monetize blogs, websites, or social media with relevant products and earn passive income

• Aligned incentives: Both parties benefit when campaigns perform well, encouraging long-term collaboration

• Scalable for all business sizes: From startups to global companies, affiliate networks offer flexible ways to grow online presence

• Data-driven decisions: Most programs provide in-depth tracking and reporting to optimize performance and increase ROI

Top Five UK Affiliate Networks

1. Awin
2. Amazon Associates UK
3. CJ Affiliate
4. Rakuten Advertising
5. Skimlinks

1. Awin

Awin is one of the largest and most established global affiliate networks, with a strong presence in the UK market. It connects publishers with over 25,000 advertisers across various industries, including fashion, finance, travel, electronics, and home goods.

Awin provides a reliable and intuitive platform for affiliates to find suitable programs, manage campaigns, and track performance. It's ideal for both beginners and experienced affiliates seeking flexible, scalable opportunities.

Affiliate Network Details

• Commission Rate: Varies by advertiser. Some offer flat fees per conversion, while others provide percentage-based payouts. Affiliates can browse available programs and choose based on earning potential and audience fit.

• Cookie Duration: Typically 30 days, though individual advertisers may set different durations.

• Link to Join: Awin Access

Key Features

• Extensive Advertiser Portfolio: Thousands of merchants in retail, tech, financial services, and more, giving publishers plenty of flexibility to target niche or general audiences.

• User-Friendly Interface: Awin’s dashboard is intuitive and includes tools for tracking clicks, conversions, EPC, and real-time campaign data.

• Global Reach: Work with local UK brands and international advertisers to reach wider audiences.

• Performance Tools: Includes access to product feeds, deep linking, and a suite of creative assets for more personalized campaigns.

Benefits

• Ideal for affiliates seeking a wide range of products and services to promote.

• Beneficial for those looking to partner with well-known UK brands.

2. Amazon Associates UK

Amazon Associates UK is one of the most accessible affiliate programs available to UK publishers. It allows affiliates to promote nearly any product available on Amazon.co.uk, making it ideal for content creators in nearly every niche. With strong brand recognition and a trusted checkout process, Amazon offers high conversion potential and a broad range of products to promote.

Affiliate Network Details

• Commission Rate: Varies by category. For example, luxury beauty may start from  10%, while electronics or video games may be lower. Full rates are listed on Amazon’s commission income statement.

• Cookie Duration: 24 hours. If a user adds a product to their cart within this window, affiliates can still earn a commission if the purchase is completed within 90 days.

• Link to Join: Amazon Associates UK

Key Features

• Vast Product Selection: Millions of items in every imaginable category, from household essentials to high-end electronics.

• Trusted Brand: Amazon’s customer trust and seamless shopping experience contribute to higher conversion rates.

• Linking Tools: Includes SiteStripe for easy link generation, product banners, native shopping ads, and recommendation widgets.

• Cross-Selling Advantage: Earn commissions not just on linked products, but on everything a user buys during their session.

Benefits

• Suitable for affiliates with diverse audiences due to the extensive product range.

• Uses Amazon's strong brand recognition to enhance conversion rates.

3. CJ Affiliate

CJ Affiliate (formerly Commission Junction) is a globally recognized affiliate marketing network with a strong presence in the UK. It offers access to hundreds of well-known advertisers across categories like fashion, finance, travel, and subscription services. The platform is known for its advanced technology and data-driven tools that help affiliates scale performance efficiently.

Affiliate Network Details

• Commission Rate: Set by individual advertisers. Many offer tiered or performance-based incentives to encourage higher conversions.

• Cookie Duration: Varies depending on the advertiser, typically ranging from 7 to 30 days.

• Link to Join: CJ Affiliate

Key Features

• Advanced Tracking and Reporting: Includes real-time data, performance breakdowns, and detailed conversion tracking to refine campaign strategies.

• Diverse Advertiser Portfolio: High-quality merchants across multiple sectors, making it easy to find offers that match specific niches.

• Dedicated Support: Includes onboarding resources, technical help, and optimization advice to support affiliates at every level.

• Custom Tools: Access to APIs, deep linking capabilities, and widgets for more tailored affiliate integration.

Benefits

• Ideal for affiliates seeking partnerships with both UK and international brands.

• Suitable for those looking for robust analytics to optimize performance.

4. Rakuten Advertising

Rakuten Advertising is another leading global affiliate network, with a solid footprint in the UK and Europe. It connects publishers with over 150,000 partners and offers access to top-tier global and regional brands. Rakuten is known for its commitment to innovation and its tailored support for affiliates.

Affiliate Network Details

• Commission Rate: Varies by advertiser and product category. Some offer flat rates, while others provide percentage-based commissions.

• Cookie Duration: Set by individual advertisers; most fall between 7 and 30 days.

• Link to Join: Rakuten Advertising

Key Features

• Innovative Solutions: Offers intelligent affiliate tools, including predictive analytics, dynamic commission structures, and customizable links.

• Extensive Network: Work with globally recognized brands and boutique retailers in various sectors.

• Localized Support: In-market experts help with onboarding, strategy, and performance optimization.

• Performance Tools: Detailed dashboards, flexible tracking options, and integration support make Rakuten a powerful network for scaling affiliate efforts.

Use Cases and Benefits

• Suitable for affiliates interested in promoting a diverse range of products and services.

• Beneficial for those seeking partnerships with both UK and international brands

5. Skimlinks

Skimlinks is a content monetization platform that helps publishers earn revenue from existing product links by automatically converting them into affiliate links. It is widely used by media outlets, bloggers, and niche content creators who want to monetize at scale with minimal manual effort.

Affiliate Network Details

• Commission Rate: Up to 35% of Skimlinks’ commission share from referred publishers during the first year. Publisher earnings depend on the advertiser’s commission rates.

• Cookie Duration: Not explicitly defined; depends on the policies of the connected merchants. Skimlinks prioritizes real-time tracking.

• Link to Join: Skimlinks Affiliate Network

Key Features

• Automated Link Conversion: Skimlinks scans your content and turns product links into affiliate links, eliminating manual work.

• Access to 48,500 Merchants: Gain access to a large number of affiliate programs without applying to each one individually.

• Comprehensive Analytics: Monitor top-performing links, merchants, and revenue sources through detailed dashboards.

• Hands-Off Monetization: Ideal for content-driven sites that want to focus on writing and publishing, not affiliate operations.

Benefits

• Ideal for content creators and publishers seeking a hands-off approach to affiliate marketing.

• Beneficial for those looking to monetize existing content without manual link management.

Take Advantage of the Top Earning UK Affiliate Networks

The UK affiliate marketing space offers excellent earning potential, especially when partnering with trusted platforms like Awin, Amazon Associates UK, CJ Affiliate, Rakuten Advertising, and Skimlinks. These programs give publishers access to a wide range of advertisers, flexible commission models, and tools to grow their income.

To manage these programs efficiently and make smarter, data-driven decisions, consider using Strackr. With real-time tracking, automated reporting, and centralized insights from over 240 networks, Strackr helps you streamline your affiliate operations and boost profitability.

Start your free 30-day trial today and take control of your affiliate performance.