Google Analytics: affiliate transaction on Google Ads

Once your Google Analytics integration is set up, it's possible to link your Google Analytics account to your Google Ads account. By doing so, you can import transactions as conversion actions and monitor the effectiveness of your advertising campaigns.

Before proceeding, ensure that the Google Analytics integration is functioning correctly.

Connecting Google Analytics to your Google Ads Account

  1. Log into your Google Ads account.

  2. Click on Tools and settings followed by Linked account located under the Setup section.

  3. In the search bar, type "Google Analytics." Locate either "Google Analytics GA4" or "UA" and select Details.

  4. Identify the Google Analytics account you wish to link and press Link.

  5. A dialogue box will appear. Choose Import Google Analytics audiences and then click on Link.

Importing Google Analytics Transactions

Now that your Google Ads and Google Analytics accounts are connected, the next step is to import your Google Analytics transactions to "Conversion actions."

  1. Navigate to the main menu, select Tools and Settings, then Conversions found under Measurement.

  2. Click on the New conversion action button.

  3. Next, click Import, choose your Google Analytics account type, and proceed.

  4. Select Transactions and then Import and continue.

Your Google Ads account is now set up to reflect your affiliate transactions.

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