Table of contents
AOV: Average Order Value (AOV) is the average amount of money each customer spends per transaction. You can calculate by using this formula: AOV = Total revenue / number of orders.
Channel: A channel is a source used by networks to be able to separate statistics by sources like websites, applications, etc...
Confirmed: Status of a transaction, when that has been confirmed by the advertiser or the network.
CR: Conversion Rate, the number of visitors who convert after clicking through on an ad, divided by the total number of click throughs to a site for that ad. (Expressed as: total click throughs that convert / total click throughs for that ad = conversion rate.)
Custom: A custom is a Strackr common names for Subid, afftrack, clickref or other name used by networks.
Declined: Status of a transaction, when that has been declined by the advertiser or the network.
EPC: Earnings Per Click, earnings or average pay out per clicks.
Pending: Status of a transaction, when that has been generated but is not yet confirmed or declined.
Revenue: This is the total revenue from confirmed and pending transactions.
Revshare: Revenue Share.
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