Table of contents
Quick Summary
This article highlights six top insurance affiliate programs, offering competitive commissions, marketing tools, and trusted brands like Liberty Mutual and World Nomads. It covers key factors such as commission rates, cookie durations, and product range, helping affiliates optimize their earnings.
Additionally, it introduces Strackr, an affiliate management platform that streamlines tracking, link management, and segmentation for insurance affiliates, helping maximize their marketing efforts and revenue.
Looking For The Best Insurance Affiliate Programs?
If you're eager to monetize your audience in the insurance niche, tapping into affiliate programs is a smart move. By promoting essential services like auto, home, and life insurance, you can earn commissions while providing value to your followers.
In this Strackr article, we’ll explore six top insurance affiliate programs that offer competitive commissions, useful marketing tools and a solid reputation.
But before we dive in…
Why Listen To Us?
As a comprehensive affiliate management platform tailored for publishers, we empower you to optimize your earnings effectively. With access to over 214 affiliate networks and 1,560,000 programs, we bring you the best in the industry.
Our expertise extends to the insurance niche, where we analyze key features that matter to affiliates—such as commission structures, product offerings, and payout terms. Trust us to guide you through the top insurance affiliate programs that can maximize your earnings.
What Are Insurance Affiliate Programs?
Insurance affiliate programs let you partner with insurance companies or aggregators, earning commissions by promoting their policies. As an affiliate, you can create content like blog posts, comparison tables, or social media posts to drive traffic to an insurer’s website.
When someone from your audience takes a specific action—like requesting a quote or buying a policy through your link—you earn a commission.
Depending on the program, you might earn on a cost-per-lead (CPL) or cost-per-action (CPA) basis. Cookie durations can vary too, lasting anywhere from 7 days to a full year.
6 Top Insurance Affiliate Programs for You
1. Liberty Mutual
Liberty Mutual is one of the largest property and casualty insurance providers in the U.S. It offers a range of insurance products including auto, home, and renters insurance. With over a century of experience, Liberty Mutual’s reputation for customer satisfaction makes it a reliable choice for affiliates looking to promote a trusted brand.
Through their affiliate program, you’ll gain access to a wide variety of promotional tools via CJ Affiliate, helping you effectively promote their services. Liberty Mutual also frequently runs seasonal promotions, giving you additional opportunities to drive sales and leads.
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Commission Rate: $10 per lead for auto and home insurance, $3 for renters insurance.
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Cookie Duration: 30 days.
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Market: US only
2. World Nomads
World Nomads offers travel insurance tailored for adventurous travelers—covering over 150 adventure activities. It’s perfect for those who want flexible insurance while traveling or living abroad. What sets World Nomads apart is that they provide coverage even after your trip has already started.
Their affiliate program is a great match for travel bloggers, vloggers, or influencers with an audience into outdoor adventures or global travel. With a strong global presence and a reputation for supporting thrill-seekers, it’s an excellent option for anyone in the travel niche.
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Commission Rate: 10% per sale or from $0.83 per quote
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Cookie Duration: 60 days
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Market: Global
3. Bestow
Bestow makes life insurance easy, with no medical exams required for many of their policies. This makes it a great fit for younger or tech-savvy audiences.
If you’re promoting financial wellness or personal finance content, Bestow’s affiliate program is a good match. They offer flexible term life policies, ranging from 10 to 30 years, fitting a wide range of financial needs. Plus, their digital-first approach appeals to people who want a fast, hassle-free experience. Bestow also has a competitive commission rate, which is always a bonus.
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Commission Rate: $25-$40 per lead.
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Cookie Duration: 30 days.
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Market: US Only
4. SafetyWing
SafetyWing primarily provides travel and health insurance for digital nomads and remote workers. Their affordable and flexible plans are perfect for freelancers, gig workers, or anyone who spends a lot of time abroad.
Their long cookie duration also ensures that you have plenty of time to earn commissions from interested prospects.
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Commission Rate: 10% per sale, single tier
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Cookie Duration: 30 days.
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Market: Global
5. Insurify
Insurify is an online comparison platform for auto, home, and life insurance. It allows users to instantly compare quotes from top insurance providers, making it a convenient choice for those looking to save on their insurance costs.
Insurify’s affiliate program is ideal for bloggers or content creators who focus on personal finance, as it provides value to users by offering a tool that can save them money.
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Commission Rate: $15 per sale.
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Cookie Duration: 30 days.
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Market: US only
6. Hiscox
Hiscox specializes in small business insurance. It offers coverage for freelancers, consultants, and small businesses in various industries.
Their product range includes professional liability, general liability, and business owner policies. Hiscox’s affiliate program is perfect for websites or content creators who focus on entrepreneurship, startups, or small business development.
The demand for business insurance is constant, and Hiscox’s reputation as a reliable provider means that affiliates can confidently promote their services. The commission rates are competitive, especially considering the high value of business insurance policies.
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Commission Rate: $25 per quote.
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Cookie Duration: 7 days.
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Market: US only
Factors to Consider When Choosing an Insurance Affiliate Program
Commission Rates
Insurance affiliate programs typically offer varying commission rates based on the type of product. High-value items like life insurance often provide commissions ranging from $25 to over $100 per lead, while auto and home insurance can yield $10 to $50. Evaluating these rates is crucial for maximizing your earning potential.
Strackr can significantly enhance your ability to assess and optimize commission rates. By aggregating data from multiple affiliate networks, Strackr allows you to easily track and compare your earnings across different insurance programs.
Cookie Duration
The cookie duration determines how long after a user clicks your affiliate link you can earn a commission on their actions. In insurance, cookie durations can range from 7 to 365 days. Longer cookie durations are beneficial, especially for high-consideration products like life insurance, as they allow more time for users to make decisions.
Product Range
A diverse product range is essential for attracting a broader audience. Some programs may focus on niche markets (e.g., pet or travel insurance), while others offer comprehensive coverage across auto, home, and health insurance. Choosing a program with a wide array of options allows you to tailor your promotions to meet your audience's needs.
Support System
A strong support system can significantly impact your success as an affiliate. Look for programs that offer dedicated affiliate managers, quality marketing materials, and ongoing training. Having access to resources and assistance can help you optimize your strategies and improve your promotional effectiveness.
Reputation and Trustworthiness
Promoting reputable insurance companies is vital for building trust with your audience. Research the insurance providers linked to the affiliate programs you’re considering, focusing on their market standing and customer feedback. Partnering with well-established brands enhances your credibility and encourages audience engagement.
How to Use Strackr to Effectively Manage Your Insurance Affiliate Programs
Unified Dashboard for Insurance Affiliate Data
Strackr simplifies your affiliate marketing by aggregating your insurance affiliate stats alongside data from over 225 other networks. Instead of logging into multiple affiliate portals daily, you can track clicks, conversions, and revenue across all your insurance campaigns in one centralized dashboard.
This dashboard updates frequently, allowing you to stay informed about your performance and make timely adjustments.
Advanced Segmentation for Targeting Insurance Products
Strackr’s advanced segmentation tools enable you to categorize and group insurance products or advertisers based on performance metrics. For example, you can create segments based on conversion rates or revenue from specific insurance types, like auto, home, or health insurance.
This data-driven approach helps you optimize which insurance products you promote, focusing on high-demand areas that maximize your commissions.
Multi-Site and Multi-Niche Management
If you manage multiple insurance affiliate websites or campaigns across different niches, Strackr’s multi-site feature allows you to view and manage data for each one separately.
This is particularly beneficial if you're promoting diverse insurance products across different markets, such as life insurance on one site and travel insurance on another. You can also assign access permissions for team members, ensuring they only see the data relevant to their roles.
Affiliate Link Management
Strackr’s Link Builder tool makes it easy to create insurance affiliate links in just a few clicks. Simply paste the product or policy URL, and Strackr generates the tracking link for your affiliate network. This feature saves you time and ensures that every link is correctly tracked, allowing content creators to efficiently manage multiple affiliate links across various platforms.
Access to Detailed Reports
Strackr provides comprehensive transaction reports that allow you to monitor essential insurance affiliate metrics such as revenue share, conversion rate, and earnings per click (EPC). You can also dive deeper into specifics like user demographics, referrer clicks, and the time from click to policy purchase, providing you with insights to refine your strategy.
Optimized Affiliate Link Tracking for Insurance Products
A/B testing is crucial in affiliate marketing, and Strackr makes this process seamless for insurance affiliates. You can easily compare the performance of affiliate links in different placements on your site—such as within a blog post versus a sidebar widget.
By identifying which link placements generate the highest conversions, you can continuously optimize your strategy and enhance your affiliate earnings.
Strackr is an invaluable tool for insurance affiliates looking to streamline their marketing efforts and maximize their commissions. Sign up today for a free 30-day trial!
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