We Reviewed the Lululemon Affiliate Program – Here’s What We Found
July 9, 2024

We Reviewed the Lululemon Affiliate Program – Here’s What We Found

Strackr team

Table of contents

    Helpful Summary

    • Overview: We wrote a comprehensive guide to the Lululemon affiliate program, including its products, commission structure, pros and cons, and the best ways to maximize your chance of success if you join this business opportunity.

    • Why you can trust us: Here at Strackr, we've helped affiliate publishers all over the world manage their affiliate marketing business more effectively by providing a suite of reliable affiliate tracking and monitoring tools.

    • Why it matters: Familiarizing the ins and outs of the Lululemon affiliate program allows you to reduce the risks, overcome challenges, and devise a winning strategy on how to generate a steady flow of passive income promoting Lululemon products.

    • Action points: Use this guide to gain a solid understanding of the Lululemon affiliate program. Learn the different ways to promote their products more effectively and familiarize yourself with the various promotional tools to maximize the results of your marketing efforts.

    • Further research: Research other profitable affiliate marketing niches to diversify your income streams. Additionally, use tools like Strackr to conveniently manage, monitor, and analyze the performance of all your affiliate partnerships in a single platform.

    Planning to Get Started with the Lululemon Affiliate Program?

    If you’re passionate about fitness and want to generate a passive income promoting activewear, then participating in the Lululemon affiliate program wouldn’t be a stretch. (Pardon the pun!)

    Lululemon is a famous apparel brand, but it also offers a lucrative opportunity for people who want to earn commissions by promoting their products.

    Here at Strackr, we understand that making money with affiliate marketing comes with certain challenges and risks.

    So in this Lululemon affiliate program review, we will help you understand everything you need to know about this opportunity, including how the Lululemon affiliate program works, the main Lululemon product lines, and the pros and cons of becoming an affiliate for this brand.

    We will also share proven and effective ways to maximize your earning potential as a Lululemon affiliate. But first…

    Why Listen To Us?

    At Strackr, we have a proven record of providing users with a reliable tool to efficiently monitor and manage affiliate marketing business in a single affiliate dashboard!

    Some of our happy clients include Capitalkoala, Digital Partners, Adclick, Joko, and Mucho Group.

    Mucho Group

    With our platform, affiliates can gain significant insight into the performance of their affiliate programs such as Lululemon, allowing them to streamline their entire operation and maximize their earnings.

    What is the Lululemon Affiliate Program?

    The Lululemon affiliate program provides a lucrative opportunity for entrepreneurs, influencers, bloggers, website owners, and other affiliate publishers to make money online by promoting high-quality athletic apparel.


    Since Lululemon is a globally renowned brand, affiliates can capitalize on the company's established reputation to earn commissions on a wide array of products, including yoga pants, workout clothes, and accessories, allowing them to cater to a broad audience interested in fitness and wellness​.

    Moreover, Lululemon's generous commission structure and the extended cookie duration give affiliates a great shot at maximizing their earnings.

    Lululemon Affiliate Program Products

    Lululemon sells a wide range of high-quality products designed mainly for athletic activities. They also sell different kinds of accessories, including gifts for special occasions.

    Product categories

    Here's an in-depth look at the products you can promote through the Lululemon affiliate program:

    1. Apparel

    • Leggings and Pants: From the iconic Align leggings to high-performance running tights, Lululemon offers a variety of options for active people.

    • Tops and Sports Bras: The brand’s tops and bras are known for their comfort, support, and moisture-wicking properties. Popular choices include the Swiftly Tech line and the Energy Bra.

    • Jackets and Hoodies: Ideal for layering, these items offer warmth without sacrificing mobility. Products like the Define Jacket and Scuba Hoodie are well-loved by customers.

    2. Yoga Gear

    • Yoga Mats: Known for their durability and grip, Lululemon’s yoga mats are a favorite.

    • Blocks and Straps: Essential for beginners and advanced yogis alike, these accessories help improve flexibility and support during practice.

    • Towels: Designed to fit perfectly on yoga mats, Lululemon towels are highly absorbent and quick-drying​.

    3. Accessories

    • Bags and Backpacks: These are designed for both gym use and everyday carry, featuring practical compartments and stylish designs.

    • Hats and Headbands: Perfect for outdoor workouts, these accessories keep sweat at bay and add a sporty touch to any outfit.

    • Water Bottles: Known for their sleek designs, Lululemon water bottles are insulated to keep beverages at the desired temperature​.

    4. Footwear

    • Running Shoes: Designed with input from athletes, these shoes offer comfort and performance.

    • Casual Footwear: Lululemon’s casual shoes combine style with the brand’s signature comfort and durability​.

    5. Lifestyle Products

    • Outerwear: Their jackets and coats are perfect for transitioning between workouts and daily activities, providing both warmth and style.

    • Loungewear: A mainstay on rest days, these include joggers, sweatshirts, and tees​.

    How to Promote Lululemon Products Effectively

    Here are some tips on how you can promote Lululemon products more effectively to your target audience and boost your income potential:

    Provide Product Reviews and Testimonials

    Sharing personal experiences and success stories with Lululemon products can build trust with your audience.

    For instance, sharing authentic testimonials about how the products have improved your fitness journey or contributed to a healthier lifestyle can resonate deeply with potential buyers, making them more likely to purchase Lulumelon products through your affiliate links​.

    Highlight Product Features

    Focusing on the superior quality and innovative aspects of Lululemon products empowers affiliates to create compelling promotional content that resonates with their audience.

    For example, Lululemon’s Align Pant is renowned for its buttery-soft Nulu fabric, which offers a weightless feel while providing excellent moisture-wicking capabilities. You record a video where you talk about your running routine and mention how with its quality fabric, you never feel like you’re drenched in sweat after a long-distance workout.

    Create Engaging Social Media Content

    Leveraging platforms like Instagram, YouTube, and TikTok to share visually appealing and interactive content of Lululemon products can help bring in new leads to your business.

    One good example of engaging content would be videos demonstrating how Lululemon apparel performs during workouts or daily activities as they effectively showcase the products' benefits and functions.

    Lululemon Affiliate Program Commission Structure

    Affiliate program

    Commission Rates

    You can earn between 5% to 20% commission per sale of Lululemon products depending on the product category. However, note that the commission rate for most products is 7%.

    The lower commission rate usually applies to discounted items, while higher rates are given for full-priced apparel, accessories, and gear such as yoga mats and water bottles​.

    Cookie Duration

    The Lululemon affiliate program usually offers a 30-day cookie window. This means that if a customer purchases a Lululemon product within 30 days of clicking your affiliate link, you will earn a commission on that sale. However, in certain cases, you may also encounter shorter windows as low as 10 days.

    Payout Details

    Lululemon affiliates need to meet a minimum threshold of $20 in commissions before they can request a payout. Payouts are processed monthly via ACH or wire transfers, facilitated through the Awin affiliate network.

    On the other hand, Partnerize is another option for Lululemon affiliates, allowing you to receive money via bank transfer or check.

    How to Join the Lululemon Affiliate Program?

    Lululemon is quite selective. Not everyone gets a chance to join the program! You usually need to have an established online presence if you want to stand a chance.

    To join the Lululemon affiliate program, apply through one of their affiliate network partners, such as Awin or Partnerize.

    The application process is pretty straightforward and involves providing details about your online presence and how you plan to promote Lululemon products.

    Pros and Cons of the Lululemon Affiliate Program


    • High Commission Rates: Up to 20% commissions on some products.

    • Strong Brand Recognition: Lululemon’s reputation can enhance trust and conversion rates.

    • Diverse Product Range: The company products cater to the needs of various fitness activities which broaden the scope of your promotional opportunities.

    • Long Cookie Duration: The Lululemon affiliate program supports a 30-day cookie duration, giving affiliates a longer window to earn commissions.

    • Marketing Support: Affiliates are given access to promotional materials and support​​.


    • Geographical Limitations: The program is primarily available to affiliates in the US and Canada only.

    • High Product Prices: The premium pricing of Lululemon products may discourage buyers and limit your volume of sales.

    • Commissions Limited to Lululemon Products: Unlike other popular affiliate programs (e.g., Target), this program only rewards commissions for products under the Lululemon brand.

    Tips on How to Be Successful as a Lululemon Affiliate

    To increase your chance of success with the Lululemon Affiliate Program, here are four key tips to consider:

    Create High-Quality, Informative Content

    Provide your audience with relevant and valuable content, such as in-depth reviews and practical tips. Then, weave Lululemon products into the narrative. This will establish your credibility and help your audience understand the benefits of the products, thereby increasing the likelihood of them making a purchase.

    Monitor and Optimize Your Strategy Regularly

    Regularly reviewing your performance metrics helps you refine your content strategy. By doing so, you can pinpoint which content types and distribution channels are resonating most with your audience.

    Speaking of which, using an affiliate management tool like Strackr will vastly enhance your capabilities to manage and monitor your affiliate marketing business.

    With Strackr, you can view and track all your affiliate data in one dashboard and connect with just one API.

    Affiliate dashboard

    So convenient!

    Leverage Promotional Tools and Events

    The Lululemon affiliate program offers plenty of marketing materials and exclusive promotions that can enhance your promotional efforts​.

    For starters, using the provided banners, text links, and product images, along with participating in exclusive events, will make it easier to market the Lululemon products and add a professional touch to your campaigns.

    Vary Your Marketing Channels

    Taking advantage of platforms like Instagram, YouTube, TikTok, and your blog or website helps you reach a broader audience and increase your visibility.

    Sharing engaging content across various channels ensures that you can reach potential customers wherever they are most active, thereby driving more traffic to your affiliate links and boosting your commission earnings.


    The Lululemon affiliate program is an excellent opportunity to monetize your content on the internet by promoting high-quality apparel.

    A word of caution: your earning potential in the Lululemon affiliate program is limited to just Lululemon product sales. If you want to increase your income potential, we encourage you to join as many affiliate programs as you can.

    And while managing multiple affiliate programs might have been daunting in the past, Strackr is here to change that. With our platform, you can manage every affiliate program you participate in using a single dashboard!

    So if your goal is to make it big in the affiliate marketing business, we highly encourage you to try Strackr for free today!


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    Affiliate dashboard

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