What is an Advertisers

An advertiser is a company or individual that promotes a product or service and is willing to pay you, the publisher, a commission for promoting their products or services.

Depending on the affiliate network, advertisers may also be referred to as:

  • Offers
  • Merchants
  • Brands

Best Practices

Listing the Best Performing Advertisers

On the advertiser report page, start by selecting a time period, for example, the last 30 days, and then the comparison period.

Next, click on the column icon and select Revenue (Perf.) to display the performance column for revenues:

Revenue Performance

Click on the name of the column and choose whether you want to display the revenues that are increasing or decreasing:

Sort Revenue

And there you have it! You now have a list of the best or worst performing advertisers. You can refine your search by adding, for example, filters by country or network:

Best Performing Advertisers

For more details, you can find performance tooltips in the revenue column:

Detailed Performance


If you need to view your data by advertiser groups, you can create categories on Strackr.

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