Link Builder

Table of contents

    The Link Builder allows you to create tracking links from a deep link to a product page for example.

    The tool will use your network credentials and other information provides by the API to create a tracking link. Some networks don’t provide enough information to create a tracking link, you will find a list of compatible networks in the list of networks.

    Create a tracking link in the dashboard

    On the left menu, click on Tools, then Link Builder, you will arrive on this page:

    Copy directly from your browser the URL of an advertiser, try to clean up as much information as possible to get a clean link, for example:

    Then paste the URL in the deep link field, click on Get tracking links and the Link Builder will automatically create a tracking link:

    You can test and copy the tracking link to share it!

    Select a different network

    It is possible that an advertiser is available on another network or that you have configured different connection for the same network, you will be able to select the advertiser, the connection and the channel according to your needs:


    If you need to add a Customs (clickref, subid, etc…) to the tracking link, you can add a custom before clicking on Get tracking links:

    Some networks allows you to add multiple customs in a tracking link, if you need to add several customs, you can separate them with a comma, example: data1,data2

    We recommend you to use one custom and separate data with for example an underscore.

    If you frequently use the same customs, you can save them and choose the right one from the list:


    You may already create views to separate statistics by website or source, you can select the view before creating the tracking link, it will automatically select the right advertiser, connection and channel.

    You will find more information about the views in the documentation.

    User management

    You work with editors and you want to give them access to the Link Builder without having an access to statistics, you can create users with the role Tools only. They will be able to log in to the dashboard but only tools will be available for them.

    You can also edit the permission and give them access to a selected list of views.

    You will find more information about users in the documentation.


    The Link Builder is available in the API, you can use it to add the feature inside your content editor for example. But it's forbidden to use it to create affiliate links dynamically, for example by using the API each time a user click on a link to create an affiliate link.

    You have to save the tracking links in a database to use it as cache system for example.

    Information about the tool

    Strackr provides a tool to help you create tracking links using information from network APIs. Strackr is not responsible if the tracking link has changed, a parameter is missing or if the program has prohibited deep tracking links.

    Please always check if the tracking link is correct by clicking on the Test button and by checking the parameter inside the link.

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